Insights: Kenya Two-Wheeler Tire Market to Grow 13.06% CAGR from 2024-2030

In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

According to MarkNtel Advisors study, The Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30.

High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market. 

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Market Trend: The government of Kenya is increasingly encouraging the adoption of electric two-wheelers in the country to mitigate the environmental issues caused by ICE vehicle emissions. In 2023, the government of Kenya announced a nationwide e-bike scheme under which it plans to introduce more than 1 million electric motorcycles. Owing to this there is a rising demand for electric bikes throughout the country, prompting major companies like Bolt, Spiro, and others to extend their production facilities to Kenya.

• In 2023, Roam, a Swedish-Kenyan manufacturer of electric motorbikes, opened a 10,000-m2 plant in the Kenyan capital of Nairobi.

Thus, the setup & expansion of electric motorcycle manufacturing units in African nations, including Kenya, would open several profitable opportunities across the national market in the forthcoming years.    

Kenya Two-Wheeler Tire Market Key Players:

Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.

Market Segmentation Overview:

By Vehicle Type

-Scooter & Moped

-Motorcycle

Motorcycles hold a major share of the Kenya Two-Wheeler Tire Market and are expected to maintain their dominance in the coming years. Kenya’s transport system, especially in rural areas, is not very well developed due to the absence of proper public transport, hence motorcycles are being extensively used in various parts of the country. This widespread reliance on motorcycles for commuting & transportation needs has significantly contributed to the demand for the Two-Wheeler Tire Market in Kenya.

As motorcycles serve as a primary means of mobility in areas lacking developed public transportation, the continuous use and travel on diverse terrains lead to frequent wear and tear of tires. Consequently, the demand for two-wheeler tires in Kenya has surged, driven by the extensive and essential usage of motorcycles across different regions of the country.

By Demand Type

-OEMs

-Replacement

By Tire Type

-Radial

-Bias

By Price Category

-Budget (Up to USD 11 Per Unit)

-Economy (USD 12 to 30 Per unit)

-Premium (Above USD 30 Per Unit)

By Sales Channel

-Online

-Multi-brand Stores

-Exclusive Outlets

-Direct

By Tire Size

-80/100-17

-100/90-17

-2.75 x 17

-3.00 x 17

-3.00 - 18

-90/90 - 17

-Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.)

By Region

• East
• West
• Souths
• North

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