Top Instagram Myths You Should Stop Believing Right Now

Instagram is one of the most influential social media platforms out there. Though there are tons of positives on the platform, there comes a set of myths that mislead creators, brands, and even everyday users. These misconceptions create unnecessary confusion and refrain people from reaping the platform's benefits to the fullest. For instance, it is common to claim free Instagram likes from reliable sources or real people to boost engagement instantly. However, many believe that boosting metrics is totally prohibited. There is only a fine line between the myth and truth. Now, let us bust some of the most common Instagram myths and embrace the reality! 

1. More Followers Mean More Money 

Not only Instagrammers but almost all social media platform users chase followers. Do you think it's a good idea? No! Having a huge following is great, but it doesn't have much impact on making money. 

The Truth: Earning money on Instagram depends more on engagement and audience trust you build than on follower count. These days, many brands prefer working with micro-influencers who have an engaging audience over influencers with large but inactive followers. If you are really serious about monetizing your presence, keep working on establishing your connection with your people. 

2. Instagram Is Only for Visual Brands 

Since its inception, many started believing that Instagram is only beneficial for businesses that sell visually appealing products such as fashion or food. 

The Truth: Although Instagram is a visual platform, it is versatile enough to work for nearly any brand. Service-based businesses, B2B companies, and even personal brands can thrive by sharing valuable information. Even if your end product isn't Instagrammable, you can use the platform to educate, entertain, or inspire your audience. 

3. Instagram Is No Longer Good for Newcomers

As there are millions and trillions of accounts on the platform, people have started setting their minds that starting fresh on Instagram anymore is pointless. 

The Truth: There is always room for new voices and perspectives. Though the platform is crowded and competitive, the authenticity and creativity you will unleash have reserved a spot for you. So, without making excuses, start or kickstart your Instagram account and make a bang in your style. 

4. Instagram Is All About Selling 

With the emergence of e-commerce features and increased promotions, some people assume that Instagram will only be useful as a marketing tool in the future. 

The Truth: Hard selling often turns followers away. Actually, Instagram is a relationship-building platform, first and foremost. Sales come naturally when you provide value and build trust among your audience. It is highly recommended to follow the 80/20 rule. This means 80% of your content should educate, entertain, or inspire, and the remaining 20% should promote your product or services. 

5. Instagram Ads Guarantee Success 

Whenever there is a lag in content performance or a need for better results, creators invest their hard-earned money in running ad campaigns. Though Instagram ads can boost visibility, they don't guarantee conversions or success without a well-planned strategy. 

The Truth: Ads are just an instant boost in metrics for your content. To achieve the main objectives, your content, targeting approach, and CTA all need to align with your goals. Work on what actually matters! Henceforth, don't invest your hard-earned money mindlessly. Go for paid ads only if there is a real need and you can't meet your requirements organically.

6. Videos Always Outperform Photos 

With the increased popularity of Reels and video content dominating the platform, many users stopped sharing photos and started concentrating on creating video content. 

The Truth: Yes, videos generate higher engagement. But that doesn't mean that there is no value for photos anymore. Photos are still effective for showcasing products, sharing personal updates, or creating aesthetically pleasing grids. To avoid such chaos, you can use a mix of content formats and maintain the balance. For example, share videos, reels, stories,  carousels, and single-image posts alternatively. If a Reel goes viral, there is a chance that your profile will gain new followers or viewers for your feed posts. You can save it with an Instagram Reels video downloader and keep it for offline use. 

Final Thoughts 

And there you have it! These are some of the common myths and misconceptions that ruin the value of Instagram. These myths can easily mislead you if you are not completely aware. By understanding the truth behind these misconceptions, you can craft a thoughtful plan for your Instagram account. Still, what are you thinking about? Ignore the myths, follow the truths, and tweak your Instagram presence accordingly.