Top Reasons Why Animated Explainer Videos Are Effective Today

Today, the online space is flooded with videos. They are the most used content marketing means!

Videos help brands boost web traffic and drive sales. However, many struggle in their efforts to use them to master the landscape. Why? Because they are not making the right types of videos!

You can use many kinds of videos to boost your brand’s presence, increase traffic to your site, or simply provide vital information to a loyal client base. One such video format is an animated explainer video!

Explainers help you share details about products or services. They are short, ranging from 60 to 90 seconds, and are designed to highlight your brand’s principal features, benefits, and unique attributes. As a result, they help you get your message across!

Today, people want information in short and brief formats, and an animated explainer video can help you do just that!

The best videos enable you to stand out. Besides, they help your brand make a solid impression on potential clients!

In this article!

Let us learn the importance of animated explainer videos in this article. Let us also explore why these videos are ideal for business success today.

Explainer videos: Why?

An animated explainer video captures and holds people's attention with its visuals, narratives, and brief format.

They convey complex ideas!

These videos make complex concepts and subjects easy to understand through visual metaphors.

To build rapport!

These videos help build a solid bond and rapport with diverse viewers. After all, everyone enjoys visual content today!

To boost brand recall!

Unique visuals and compelling storytelling help make your brand stand out. Thus, an animated explainer video is ideal to make people recall your brand or firm with its uniqueness!

They are cost-effective!

These videos cost less than other forms as there are no added costs for artists or venues.

They can be shared!

These unique videos are short and can be shared. As a result, they appeal to both new and existing clients!

The basics of an explainer video!

An animated explainer video helps explain a business concept or idea in a simple and informative manner.

When you use unique graphics in your video, they promptly capture people’s attention. In addition, they convey how your brand’s offerings can benefit people or solve their problems.

To expand on your idea or concept, an explainer video tells the viewers about a subject, details about your product’s features, or an overview of a process. In short, you can use these videos as short guides for users on using a product or software app!

But how does an animated explainer video work? From a creative outlook, they give you a blank canvas to stuff with your thoughts and ideas. Besides, they give you the creative freedom to bring almost anything you wish to life. This enables you to use them to convey abstract or complex ideas and tie key points.

These videos let you add images, scenes, and visual metaphors to narrate your story to viewers. This is the element that makes them effective!

Reasons why explainer videos are impactful today!

Today, videos outdo all other forms of content in driving sales. They help people learn more about brands and their offerings. Besides, they tell them about the benefits of your offerings. In addition, since we can retain more information from videos than text, we can remember a brand better through an animated explainer video.

Based on surveys, most people stated that they refer to explainer videos to learn more about a brand’s products or services. This shows that people are not just keen on watching videos; they are also finding them. This makes them the most widely used means for marketing purposes.

When people like an explainer video they watch, they are twice as likely to share it with others as other types of content. After all, the video format is better received than a wordy article!

An animated explainer video has more prospects of being shared than a web page!

They promptly get to the point!

A long video can lose viewers as it plays on, no matter how exciting the content is. However, explainer videos work because they are brief and to the point!

Today, our attention spans are short, and we want more information quickly. These videos can promptly convey your message while ensuring vital information is shared.

They make it simple to explain how something works!

Explainer videos are ideal for showing how to use a product or how a service will be useful for a client. After all, visual tools are better suited to convey information than plain text, and viewers benefit from the visual display.

They improve your brand’s online ranks!

These videos focus on unique and niche subjects and offerings. Hence, you can tag them with keywords to boost your online search ranks and draw more web traffic. 

Using these videos on your site improves your online search rankings because search engines focus on how long a user stays on a web page or website. If they stay longer to view a video, the search engine understands that your site is attractive and relevant. Hence, it boosts your online search ranks for unique keywords.

They are ideal for mobile marketing!

People enjoy videos on their mobile devices. Besides, mobile shoppers watch videos when finding new products. An animated explainer video for the mobile market keeps you connected with your clients and boosts brand presence.

They are a vital part of buying journeys!

Many brands who used explainer videos observed positive results. The videos helped drive more leads, web traffic, and sales. After all, videos serve the sales funnel better than plain text!

Using an animated explainer video along your clients’ buying journey improves conversions!

Conclusion!

If you have reached the end of this article, you know why explainer videos are compelling today and why you must add them to your marketing strategy. However, you must work with experts for a high-quality video. Besides, you must choose the proper channels to get optimal video benefits.

The best videos can help you explain concepts in a manner that viewers can digest!

Considering the impact of explainer videos, every brand must adequately work on them and share them where they can serve their purpose!